NCG Cinemas is excited to announce the beginning of a new program where the biggest stars won’t be on the big screen. They’ll be in the audience.
That’s because people with special needs, like autism and cerebral palsy, will fill the seats as NCG Cinemas kicks off a series of sensory-friendly movie screenings designed just for them.
Many individuals with special needs cannot attend regular movie screenings, because they have trouble with things like loud noises, dark theaters, and sitting quietly. When a sensory-friendly movie begins, the lights will not be turned down all the way, the sound will not be as loud and it will be ok to stand up, sing along, dance and move about the auditorium, with no one saying “you can’t do that.”
The decision to host monthly sensory-friendly movies is an example of NCG Cinemas’ ongoing commitment to cater to customers with special needs. Recently, the employees at NCG Cinemas throughout its 17 theaters in six states underwent training developed by Special Needs Certified of Atlanta, GA. The online training educates businesses how to better serve customers with special needs.
Special Needs Certified owner Lindsey Turner is thrilled that NCG is reaching out to individuals with special needs and disabilities.
“NCG’s commitment to wanting to better serve their customers with special needs is an example all businesses and organizations should follow,” said Turner. “Knowing we have helped educate the employees at NCG, means there will be more environments where individuals with special needs and disabilities will be welcomed. This is a great testament that we’re moving closer to our vision of creating a society where everyone, regardless of their abilities, feels love and acceptance.”
NCG will host sensory-friendly movies on one Saturday each month at all of its theaters. Tickets will be regular matinee pricing and can be bought online at www.ncgmovies.com, as well as at the box office the morning of the movie. NCG Cinema operates theaters in Michigan, Illinois, Tennessee, South Carolina, Indiana and Georgia.
For information about Sensory Friendly Showings at NCG Cinemas, please email NCG at [email protected], or visit www.ncgmovies.com. For additional information about Special Needs Certified, email Lindsey Turner at [email protected] or visitwww.SpecialNeedsCertified.com.